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Product Marketer

Coinshift

Coinshift

Marketing & Communications, Product
Remote
Posted on Tuesday, May 23, 2023
About Coinshift
Coinshift is a leading non-custodial treasury management platform built on top of Gnosis safe. We provide a smart and sophisticated user experience application to manage treasury ops in an efficient manner. Our mission is to help improve the financial health of organisations
Learn more about our values, culture, and career opportunities here: Life at Coinshift
Since launching the MVP in June 2021, we’ve seen crazy traction from having nearly $215M+ in processed payments and having a billion dollars in assets under management. We now serve thousands of users across three continents and over 10 different countries. And we’re just getting started.
Product Marketer
We're on the hunt for a dynamic and action-oriented marketer to be the first marketing addition to our team. The ideal candidate will possess the perfect blend of strategy and execution, thriving in the high-octane environment of a startup. Your strategic acumen will align with our cross-functional teams, enabling the delivery of product marketing and campaign execution.
Reporting directly to our Product Lead, you will straddle the realms of Product Marketing and Growth Marketing. Your role encompasses launching, tracking, and optimising campaigns across various channels. The aim? To seamlessly guide our prospects and customers through the marketing funnel while effectively communicating the benefits of our product.
You will constantly ideate on our key messages and the right audience for them, ensuring our brand's voice reaches the market effectively.

Responsibilities

  • Develop and implement robust product marketing strategies encompassing positioning, messaging, competitive analysis, and go-to-market plans.
  • Support Go-To-Market (GTM) strategies with product, sales enablement, pricing, partner marketing, and competitive analysis.
  • Craft Coinshift's overarching messaging and positioning, collaborating closely with our product and growth teams.
  • Manage our distribution channels, demand generation, inbound marketing, website, marketing tech stack, paid advertising, and marketing analytics.
  • Work closely with the brand & visuals designer.
  • Pen our monthly newsletter, keeping our audience updated on our latest developments.
  • Define our social media strategy, with a focus on Twitter and other relevant platforms.
  • Collaborate with our Customer Success team to enhance user testimonials and onboarding processes.
  • Regularly experiment with diverse marketing strategies to optimize outreach and engagement.

📊 Example Metrics

  • Organic website traffic
  • Referral traffic from social media, particularly Twitter
  • Newsletter subscription rates
  • Inbound leads and conversion rate

Requirements

  • 3+ years of experience in product marketing, growth marketing, or content creation.
  • Prior experience at an early-stage B2B SaaS company.
  • A strong understanding of the web3 ecosystem, key projects, topical narratives, and emerging trends.
  • A proactive “doer” with a keen eye for exceptional marketing strategies.
  • Excellent writing and editing skills (samples required).
  • Knowledgeable or interested in go-to-market technology, startups, and growth strategies.
  • Proven experience in establishing and leading marketing teams and strategies.

Nice-to-Haves

  • Experience as the first marketing hire.
  • Prior experience in the web3/cryptocurrency space.
  • 2+ years experience in product development related to fintech, payments, or financial reporting.
Perks & Benefits
💻 Equipment Stipend
Unleash your productivity and creativity with our unbeatable remote office setup package - a generous equipment stipend to ensure you have everything you need to work comfortably and effectively.
Flexible Time Off
At Coinshift, we believe in the power of taking time to recharge and rejuvenate. That's why we offer unlimited time off to all team members, with the average taking a refreshing 4-6 weeks.
💰Get Paid in Real Time, in Crypto
Want to be at the forefront of the Web3 revolution? Join our team and get the option to be paid in Crypto - with our partnership with SuperFluid, you'll have access to real-time salary streaming.
💼 Coworking Space Coverage
We'll cover the expenses if you choose to work at a coworking space. Allowing you to work in a professional and productive environment while keeping your work-life balance intact.
🏄Annual Retreats
And, once a year, we'll whisk you away to an amazing destination for our annual team retreat, where you'll collaborate, bond, and make unforgettable memories!
Our Interview Process
Initial Screen (30 mins): We'll assess your qualifications to ensure they align with the job requirements.
Culture Fit Call (60 minutes): We'll assess your fit with our company culture and values to ensure you'll thrive in our environment.
Take-Home Assessment (3-5 hours): You'll have the chance to showcase your skills and experience in a tangible way.
Assessment Deep Dive (60 Minutes): The hiring manager will guide you through a detailed review of your assessment.
We look forward to your application!