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VP, Head of Marketing

Hex Trust

Hex Trust

Marketing & Communications
Hong Kong
Posted on Monday, June 17, 2024

Hex Trust is a fully-licensed and insured digital asset custodian. Led by veteran banking technologists and award-winning financial services experts, Hex Trust has built Hex Safe, a proprietary bank-grade platform that delivers solutions for digital asset protocols, foundations, financial institutions, and the Web3 ecosystem. Hex Trust has offices in Singapore, Hong Kong, Dubai, Italy, and Vietnam.

Position Summary

As the Head of Marketing, you will be responsible for developing and executing the marketing strategy for Hex Trust. You will lead a team of marketing professionals to drive growth, increase brand awareness, and promote our products and services to our target audience.

Duties & Responsibilities

  • Develop and execute the overall marketing strategy for Hex Trust, including brand positioning, messaging, and go-to-market plans.

  • Collaborate with cross-functional teams to develop and implement marketing campaigns that align with business goals and objectives.

  • Lead the development and execution of digital marketing campaigns across various channels, including email, social media, search, display, and content marketing.

  • Analyze and report on marketing campaign performance, using data-driven insights to optimize campaigns and improve ROI.

  • Manage the marketing budget and allocate resources effectively to ensure the highest return on investment.

  • Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.