About Hex Trust

Hex Trust, established in 2018, offers fully regulated institutional digital asset Custody, Staking, and Markets services to builders, investors, and service providers. Drawing on the expertise of veteran banking technologists and award-winning financial services leaders, Hex Trust continues to innovate with its proprietary bank-grade platform, providing secure, and integrated solutions. Hex Trust has grown its global presence, with offices in Hong Kong, Singapore, Dubai, Italy, and Vietnam.

Position Summary

As the Head of Marketing, you will be responsible for developing and executing the marketing strategy for Hex Trust. You will lead a small team of marketing professionals and work hand in hand with Heads of Business to drive growth, increase brand awareness, and promote our products and services to our target audience.

Responsibilities

• Work seamlessly with Heads of Business to develop and execute the overall marketing strategy for Hex Trust, including brand positioning, messaging, and go-to-market plans.
• Collaborate with cross-functional teams to develop and drive marketing campaigns that align with business goals and objectives.
• Lead the development and execution of digital marketing campaigns across various channels, including email, social media, search, display, and content marketing.
• Identify and oversee successful Panels and Side Events at leading industry conferences.
• Analyse and report on marketing campaign performance, using data-driven insights to optimize campaigns and improve ROI.
• Manage the marketing budget and allocate resources effectively to ensure the highest return on investment.
• Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.