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Web3 Chief Marketing Officer (CMO)

Impossible Cloud

Impossible Cloud

Marketing & Communications
Hamburg, Germany
Posted on Monday, March 11, 2024
WHAT WE DO
At Impossible Cloud Network (ICN), we are a pioneering the #1 decentralized enterprise-grade open cloud platform for hardware and service providers, as well as developers. Founded by seasoned entrepreneurs who previously built a billion-euro tech company, we are on a mission to revolutionize the cloud industry.
ICN manages and orchestrates connected hardware, acting as the critical network layer to accelerate the transition to an open cloud. By offering a protocol with top-quality DePin nodes, ICN ensures a decentralized, enterprise-grade alternative to AWS and creates a secure, performant, and cost-effective open cloud trusted by the world's largest companies.
Join our team of distinguished experts renowned for their success in Web3, alongside some of Europe's most accomplished Web2 entrepreneurs, and be part of transforming the cloud landscape with cutting-edge technology and unparalleled expertise.

WHAT YOU WILL DO

  • Own, develop and execute comprehensive branding, marketing and communication strategies to promote Impossible Cloud Network and our Web3 identity.
  • Drive brand awareness and user adoption through targeted marketing campaigns and steering our community and B2B network of partnerships - incl. hardware providers, developers, financial entities and service providers.
  • Articulate the value proposition of DePIN to various stakeholders - on and off stage - and establish and maintain relationships with web3 influencers, partners, and media outlets.
  • Collaborate with cross-functional teams - not only in Web3 - to ensure alignment of marketing efforts with business objectives.
  • Oversee the creation of compelling content, including whitepapers, blog posts, and social media updates across several digital marketing channels, including website, email, and social media platforms.
  • Monitor and analyze marketing performance metrics to optimize campaigns and drive ROI.

WHAT YOU HAVE DONE

  • Proven track record of marketing leadership roles within the blockchain or Web3 ecosystem: DePIN experience highly desirable.
  • Demonstrated success in developing and executing effective marketing strategies for new web3-based products or services.
  • Extensive understanding of web3 technology, decentralized networks, and cryptocurrency markets and emerging trends in the Web3 space (DePIN).
  • Ability to collaborate with cross-functional and cross-border teams , including product development, engineering, and business development, to align marketing efforts with business goals.
  • Proficiency in managing digital marketing channels, including website, email, social media, and community platforms.
  • Excellent communication skills, with the ability to articulate the value proposition of our solutions to diverse audiences, including developers, investors, and end-users and through different channels.
  • Proven ability to analyze marketing performance metrics and optimize campaigns for maximum impact and ROI.
  • Deep knowledge of industry regulations, compliance requirements, and best practices in the web3 and cryptocurrency space.

WHAT WE OFFER

  • Competitive salary coupled with direct engagement in your success through an enticing ESOP and token participation program.
  • Ideal company stage with a real enterprise solution and established initial revenue and a distinctive edge in the web3 industry.
  • Collaboration with serial entrepreneurs (€>250m exit, €>8b market cap) as well as driven and passionate colleagues, leveraging cutting-edge technology.
  • Flexibility with regards to location but support on regular on-site visits and frequent fun team building events to meet your colleagues in person.
OUR CULTURE
We are committed to success. We embrace individuals from all backgrounds who share the goal of building a future European cloud champion. We place great importance on in-person collaboration and open communication, and we value working together regularly at our Hamburg headquarters. If you are an innovative thinker with a passion for driving success in decentralised technology and the cloud industry, we invite you to apply.
Join a workplace that values your well-being, fosters a vibrant and collaborative atmosphere, and play a key role in shaping the future of the Cloud.
OUR HIRING PROCESS
Application Submission
We encourage you to kickstart your application by submitting your comprehensive LinkedIn profile or CV along with the designated application form.
Kickoff Call for Selected Candidates
Successful candidates will be invited to participate in a Kickoff call, where we aim to explore your qualifications, experiences, and expectations.
Efficient Interview Process
Our commitment is to complete the hiring process in 2 to 4 additional remote and/or on-site steps, according to the specific role and its seniority level.
We believe in moving swiftly to welcome exceptional talent into our dynamic workplace.