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Marketing Lead

IPTS

IPTS

Marketing & Communications · Full-time
Paris, France · Remote
80,000 – 120,000 EUR per year
Posted on Wednesday, May 1, 2024

Specialism: ZK Proofs, Developer Tooling, and Blockchain Security

Project: This company is dedicated to enhancing online privacy through end-to-end encryption, aiming to protect user data across the internet. Its suite of products focuses on securing AI applications both in cloud environments and on the blockchain, empowering developers and data scientists to create encryption-friendly applications without requiring expertise in cryptography.

Key Skills: GTM Strategy, Product Marketing, Growth Marketing, Google Analytics, Facebook Ads Manager, Marketing Automation Software

Location: Paris, Remote

Role Detail: We are searching for a Marketing Lead to coordinate marketing efforts for our client’s Blockchain Division. The role requires close collaboration with various internal teams, including product, engineering, business development, and the company's Central Marketing Team, to develop and execute effective go-to-market (GTM) and growth strategies. The primary objectives are to enhance lead generation, conversion, retention, and revenue growth for the company's blockchain products and services. Key responsibilities include creating impactful marketing materials, such as presentations, sales collateral, website content, webinars, and whitepapers, to increase awareness and support customer acquisition efforts. The role also involves analyzing market trends, competitive landscape, and customer feedback to inform product and marketing strategies, as well as exploring innovative growth hacking techniques and technologies to improve marketing effectiveness. The ideal candidate will utilize data-driven insights to continuously refine and optimize marketing performance, conversion rates, and return on investment (ROI), while collaborating with the Central Marketing Team to monitor and report on the effectiveness of marketing campaigns. Additionally, the position requires a team player who can support the efforts of the Blockchain Ops and GTM teams to help achieve the company's vision.

Requirements:

  • Bachelor’s in Marketing, Business, or related field.
  • 5-7 Years of Product Marketing and/or Growth experience, preferably in the blockchain industry.
  • Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
  • Proven track record of driving measurable results and achieving growth targets through strategic marketing initiatives.
  • Strong analytical skills with the ability to interpret data, analyze trends, and identify actionable insights.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and marketing automation software.
  • Deep understanding of blockchain technology and its applications, with a track record of successfully marketing blockchain solutions.
  • Strong strategic thinking and analytical skills, with the ability to translate complex technical concepts into clear and compelling messaging.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.
IPTS is an equal opportunity employer.

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