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Head of Marketing

IPTS

IPTS

Marketing & Communications · Full-time
Remote
Posted on Friday, May 3, 2024

Specialism: Layer 2

Project: An organization that is a pioneer in cutting-edge technologies has developed a revolutionary solution known as the universal confidentiality layer for Web3. This innovative technology, led by Fully Homomorphic Encryption (FHE) and reinforced by Ethereum’s security mechanisms, allows the creation of highly secure decentralized applications (dApps) for the next era of the internet. By extending confidentiality to existing blockchains, they aim to bridge a crucial gap in the Web3 ecosystem, potentially catalyzing the widespread adoption of decentralized technologies.

Key Skills: Marketing Strategies, Product Marketing, Crypto Marketing

Location: Remote

Role Detail: We are seeking a highly skilled individual to spearhead the marketing efforts of Web3 infrastructure products and services. This role entails developing and executing a strategic marketing plan while leading a team to achieve company objectives and KPIs. Responsibilities also include establishing and managing brand presence across digital channels, collaborating with various teams to align marketing strategies with business objectives, creating engaging content to educate and captivate the audience, implementing performance marketing campaigns, analyzing data to optimize campaign effectiveness, and staying up to date on industry trends and competitor activities to drive innovation and maintain a competitive advantage.

Requirements:

  • 3-5 years of marketing experience in the web3 space.
  • Proven track record of developing and executing successful marketing strategies that drive acquisition to the ecosystem.
  • Strong leadership skills with experience managing and mentoring a team.
  • In-depth knowledge of web3, blockchain technology, and the crypto ecosystem.
  • Excellent communication, analytical, and problem solving skills.
  • Ability to thrive in a fast-paced startup environment and adapt to evolving priorities.
  • Experience working with a protocol (L1/L2 or other blockchain), decentralized finance (DeFi), crypto gaming, privacy tech (ZK, MPC, SGX, or FHE), or infrastructure projects is a plus.
  • Strong understanding of crypto Twitter (CT) and meme-game is a plus.
  • Proficiency in verbal and written English.
IPTS is an equal opportunity employer.

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