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Product Marketing Lead

IPTS

IPTS

Marketing & Communications · Full-time
Remote
Posted on Tuesday, May 7, 2024

Specialism: Research & Development

Project: An organization consisting of members from several high-profile projects at Protocol Labs has united to create a cutting-edge, web3-native storage network that builds upon the technologies and lessons learned from developing Web3.storage and Filecoin Saturn. The goal is to establish a "fast data" layer for the Filecoin ecosystem, providing a fundamental infrastructure layer for the decentralized web that enables storing, distributing, and serving data at internet speeds globally. This team is committed to building protocols and systems that maximize the utility, resilience, and value of the network for all participants. Operating with transparency, the startup considers itself part of the larger movements surrounding Filecoin and the broader Web3 ecosystem, as it works towards becoming an independent entity.

Key Skills: OSS, AI, Data Science, Content Creation

Location: Remote

Role Detail: We are seeking a Product Marketing Lead whose primary responsibility will be to shape and convey our vision effectively to a wide-ranging technical audience, including developers and startup founders. Your expertise in marketing and communication will be pivotal in highlighting the importance of employing a robust coordination infrastructure for their success, thereby contributing to the overall success of the network.

The key responsibilities of the Product Marketing Lead will include developing and implementing marketing strategies across various channels, drawing insights from comparable practices within the startup, open-source, and public goods ecosystem. You'll need to grasp and communicate both the functional and technical aspects of our products to diverse audiences, while also creating and refining content to drive adoption through initiatives like product walkthroughs, quick views, and blog posts. Additionally, you'll be hands-on in conducting product walkthroughs, testing hypotheses, running campaigns, and defining product workflows to enhance user experience. Collaboration with product leads, product operations, and development teams will be essential in prioritizing product capabilities and ensuring alignment with overarching objectives.

Requirements:

  • Demonstrated experience in marketing technical products, especially in the OSS - web applications, social engineering and data product space.
  • Ability to create engaging content (video, blogs, etc.) for marketing purposes.
  • Utilizing analytics to inform marketing strategies, demonstrating a track record of data-driven decision-making.
  • Capable of working autonomously, possessing a strong sense of initiative and a focus on achieving results.
  • Solid technical foundation, encompassing knowledge in AI, data science, and web technologies.
IPTS is an equal opportunity employer.

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