Specialism: DeFi / Infrastructure

Project: This company specializes in liquid staking solutions designed for all blockchains, offering decentralized cross-chain interoperability to enable users to earn staking rewards and DeFi yields with flexibility, liquidity, and robust security across multiple chains.

Key Skills: Community Management, Growth, Strategic Planning, Project Management, Time Management, Organization, Copywriting, Presentations, English, Mandarin

Location: Remote (Asia)

Role Detail: We are searching for a Marketing Lead to drive brand awareness, user acquisition, and business growth in the dynamic world of web3 and crypto. This role offers the opportunity to lead marketing efforts for a high-growth protocol in the exciting space of liquid staking and restaking. With at least 3+ years of marketing experience, ideally in web3/crypto, the ideal candidate will develop and execute global marketing strategies, enhance brand visibility, create compelling content, and foster community engagement. Collaborating cross-functionally with Growth, Product, and Operations teams, they will align marketing initiatives with business objectives while leveraging data analytics to optimize performance. This role also involves representing the ecosystem’s voice by staying attuned to industry trends and developer needs.

Requirements:

• At least 3+ years of experience in a marketing or community-focused role within Web3.
• Hands-on experience in the crypto/web3/DeFi industry (knowledge of liquid staking is a plus).
• Active involvement in the crypto community is highly preferred.
• Strong knowledge of the crypto and DeFi landscape, with a keen interest in staying updated on industry trends.
• Proven experience in community management and growth, with expertise in strategic planning for marketing initiatives.
• Exceptional organizational, project management, and time management skills.
• Excellent copywriting skills and a strong eye for design, paired with solid product intuition.
• Strong presentation skills, with the ability to communicate ideas clearly and design impactful presentations.

Additional Skills:

• Fluency in English (Mandarin proficiency is highly preferred).
• Excellent communication and interpersonal skills.
• Prior experience working with advertisers, agencies, event organizers, or publishers in the digital advertising and web3 space.