Specialism: L2 / Infrastructure

Project: A company that aims to make Ethereum the most decentralized blockchain ecosystem while also delivering the best user and developer experience focuses on addressing the challenges caused by rollup fragmentation. By introducing real-time proofs and instant settlements, it seeks to unify Ethereum with the rollup ecosystem, enhancing liquidity, composability, and overall usability.

Key Skills: Marketing Strategy, Communication, Content Creation, Social Media Strategy, Community Building, Growth Strategy, Strategic Planning, KPIs

Role Detail: We are searching for a Head of Marketing to define and execute a comprehensive marketing and growth strategy aligned with our mission and target audience. In this role, you will lead the marketing workstream from strategic planning to hands-on execution, creating impactful content for the Ethereum and DeFi communities while fostering community engagement and enhancing our public profile. Collaborating with internal teams, you will develop proof-of-concept showcases and developer-focused campaigns, represent us as a thought leader at events and in the media, and drive metrics-based growth initiatives to optimize user acquisition, retention, and ecosystem partnerships.

Requirements:

• Proven experience leading growth or marketing efforts in a prominent Ethereum-based project, DeFi protocol, or infrastructure company within the EVM ecosystem.
• Track record of developing and executing innovative marketing strategies in the Web3 space with measurable success.
• In-depth knowledge of Ethereum, Layer 2 solutions, and the decentralized finance ecosystem.
• Established public profile in the Web3 space, with a history of thought leadership and active engagement on platforms such as X (formerly Twitter), LinkedIn, or blogs.
• Exceptional communication skills, capable of simplifying complex concepts and crafting compelling narratives for both technical and non-technical audiences.
• Hands-on expertise in content creation, social media strategy, and community engagement.

Nice to Haves:

• Strong network within the Ethereum and DeFi communities, including relationships with key opinion leaders (KOLs), developers, and partners.
• Familiarity with tools and platforms for Web3 analytics, marketing, and growth.
• Experience scaling marketing initiatives for pre-seed or early-stage startups in the blockchain industry.