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Head of Marketing

Lit Protocol

Lit Protocol

Marketing & Communications
United States · Canada · Mexico
Posted on Tuesday, December 12, 2023
Lit Protocol is a decentralized key management network, a vital piece of identity and security infrastructure for the emerging decentralized internet known as web3. Lit is used by product teams and developers to build all kinds of next generation applications and wallets, without having to rely on a single point of failure.
We're a well funded, curious, and passionate team that values independence, creative problem solving, and empowering everyone with systems that are open, secure, and private.
Today, Lit Protocol is being used by hundreds of applications for decentralized access control. In the future, Lit Protocol will serve as part of the foundation for an internet with private and portable user data.
The Head of Marketing at Lit Protocol will lead our marketing efforts to increase general awareness of our products and engage with our core audience, including blockchain enthusiasts, developers, and businesses looking for decentralized solutions.
Key Responsibilities:
>Lead, mentor, and grow our marketing, communications, ecosystem, and partnerships teams, coordinating their activities across our key audiences and stakeholders.
>Leverage data and user insights, and think strategically to develop and refine Lit Protocol’s brand positioning while operationalizing and ensuring consistent execution of the marketing message.
>Lead execution of our existing marketing plan regarding the upcoming launch of the Lit Protocol Network, while driving growth and adoption for our key end-user use-cases.
>Create, plan and execute eye-opening and thought-provoking go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns.
>Measure, analyze, and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance and inform decision-making.
>Oversee and coordinate communications across all marketing channels, ensuring that relevant and meaningful content is generated and distributed on a regular basis to engage and educate our target audiences.
>Coordinate efforts to foster community growth amongst storage farmers and compute operators, maintaining a robust supply side of our network.
>Explore and establish key partnerships that will ensure the development of a healthy ecosystem across the Lit Protocol Network.
>Work directly with our product and engineering teams to coordinate and run marketing experiments as new products and services are released.
>Collaborate closely with these teams to integrate marketing into product development.
>Ensure that all marketing efforts closely align with overall token economics and crypto-economic incentive mechanisms, contributing to the growth of the Lit Protocol Network.
>Establishing and nurture key relationships with media, podcasters, influencers and industry analysts to to secure coverage and increase visibility of Lit Protocol and our spokespeople.
>Work closely with designers, animators and illustrators to deepen and spread the visual identity of Lit Protocol.
>Oversee and update the content of the Lit Protocol website to constantly be relevant and move with the market.
>Support the project in industry events, conferences, and networking opportunities to build brand awareness, and identify partnerships.
>Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.
Qualifications:
>Proven experience as a Head of Marketing or similar role
>Focus on positioning and amplifying Lit’s key message
>Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)
>Solid understanding of market research and data analysis methods
>Ability to apply marketing techniques over digital and non-digital channelsUnderstanding of blockchain technology and its market
Benefits:
> Competitive salary with equity and token incentives
>Autonomy to work on meaningful, impactful, and interesting problems
>Insurance + allocation for spouse/dependent
>Company event travel stipends (conferences, etc)
>Remote, flexible working schedule to live your decentralized life
>Generous vacation + unlimited sick days
>Company laptop and home office equipment stipend