Product Marketing Manager
Toku
Marketing & Communications, Product
United States
Posted on Dec 19, 2024
About Toku
Toku is the leading provider of compliance infrastructure for crypto companies, enabling them to pay employees in tokens and stablecoins while staying compliant with state, federal, and international tax laws. Our growing client list includes 30% of the crypto companies listed on Robinhood.
Backed by $26M from leading investors, including Blockchain Capital and Naval Ravikant, Toku is scaling rapidly to meet the demand for compliance solutions in the evolving regulatory environment.
As Toku’s Product Marketing Manager, you’ll drive our content strategy, product positioning, and outbound/inbound campaigns, helping us become the go-to solution for every crypto project starting or scaling globally.
What you’ll do:
1. Master the product:
- Develop a deep understanding of Toku’s products (EOR, PEO, payroll, and token grant administration) and how they solve critical compliance challenges for crypto companies.
- Craft clear, compelling messaging and positioning for our target audience.
2. Build the content engine:
- Work with the Toku executive team to develop and oversee high-quality content for Twitter, LinkedIn, blog posts, white papers, reports, and newsletters.
- Simplify complex compliance concepts into content that resonates with startup founders and crypto teams.
3. Drive inbound growth:
- Lead content-driven campaigns to increase inbound leads (e.g., downloadable reports, webinars, and educational threads).
- Collaborate with sales to create impactful collateral like one-pagers, decks, and customer stories.
4. Amplify Toku’s presence in the ecosystem:
- Work with our partners, news platforms, and event organizers to expand Toku’s reach.
- Identify opportunities for partnerships, sponsorships, and thought leadership (e.g., webinars, panels).
5. Own metrics & performance:
- Measure and analyze the impact of your content and campaigns. Optimize based on data to increase engagement, inbound leads, and revenue.
What we’re looking for:
- 4-8 years of experience in product marketing, content marketing, or growth marketing in a B2B SaaS, fintech, or crypto company.
- Proven ability to create content strategies and deliver high-quality materials that educate and engage.
- Interest in crypto, compliance, stablecoins, and/or token ecosystems.
- Excellent written and verbal communication skills—able to simplify complex ideas for technical and non-technical audiences.
- Track record of running successful campaigns that drove growth.
- Experience collaborating with small teams (sales, product, leadership) to drive results.
Why you’ll love working at Toku:
- Shape the future of the crypto compliance space during a pivotal regulatory moment.
- Work alongside innovative clients and highly engaged industry-leading investors.
- Join a fast-growing startup with a clear market need and a strong product-market fit.
- Competitive salary, equity, and remote-friendly work culture.