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Communications Lead, South Cone

Tools for Humanity (Worldcoin LA)

Tools for Humanity (Worldcoin LA)

Marketing & Communications
Remote
Posted on Thursday, May 30, 2024

About the Company:

Worldcoin (www.worldcoin.org) is an open-source protocol, supported by a global community of developers, individuals, economists and technologists committed to expanding participation in, and access to, the global economy. Its community is united around core beliefs in the inherent worth and equality of every individual, the right to personal privacy, and open and public collaboration. These beliefs are reflected in what the community is building: a public utility to connect everyone to the global economy.

The Worldcoin Foundation (www.worldcoin.foundation) is the protocol’s steward and will support and grow the Worldcoin community until it becomes self-sufficient. Tools for Humanity (www.toolsforhumanity.com) is a global hardware and software development company. It helped launch Worldcoin and continues to provide support to the Foundation, in addition to operating the World App.

About the Team:

Marketing and Communications are responsible for the reputation, brand, and community the Worldcoin Foundation is creating to nurture and grow the Worldcoin protocol. Tasked with creating and managing Worldcoin's Marketing and Communications efforts, the team oversees everything from community management to earned media and branding to content creation.

About the Role:

  • Develop and execute tailored communication plans for South Cone (specifically Argentina and Chile), including messaging, audience targeting, media opportunities, and channel selection
  • Provide timely crisis communication responses and develop protocols to mitigate reputational risks
  • Collaborate with cross-functional partners to ensure alignment and build strong relationships with stakeholders
  • Lead media relations efforts, managing press queries, interviews, and story pitches for positive coverage
  • Manage external communication agencies in Argentina and Chile and monitor their performance
  • Draft and supervise media monitoring activities and create reports to evaluate communication effectiveness
  • Oversee content creation for press releases, articles, and social media, ensuring consistency in messaging

About You:

  • 6+ years of experience in Communications
  • Be able to operate with empathy in a hybrid, collaborative and fast-paced environment with cross-functional colleagues in various time zones
  • Creative and analytical problem-solving skills
  • Proactive, constantly seeking ways to improve their area of responsibility
  • Effective prioritization when it comes to project management, navigating time-sensitive projects while maintaining quality on other important workstreams
  • Experience in global tech/start-up companies with crypto/blockchain/web 3 being a plus
  • Proven ability to drive results and create transformational impact
  • Ability and desire to thrive in an ever changing environment
  • Fluency in written and spoken English and Spanish