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B2B Marketer - Weather Services

WeatherXM

WeatherXM

Marketing & Communications
Athens, Greece
Posted on Monday, July 1, 2024

About WeatherXM

WeatherXM.com is building the fastest growing weather station network in the world.

Supported by visionary investors like Lightspeed Faction, Placeholder, Consensys Mesh, Protocol Labs, Borderless Capital, Arca, Redbeard, DLAB, SOSV, and notable angel investors such as Juan Benet (Filecoin), WeatherXM is leveraging Web3, IoT, and machine learning technologies to bring about a paradigm shift in weather data collection and positively impact the planet and the lives of millions of people on it.

By installing and operating a WeatherXM-compatible station, anyone can join the fastest-growing people-powered weather network and get rewarded for the data they contribute.

Using low cost hardware and delegating capex, installation and maintenance to the community, we create dense weather networks capable of providing hyper-local, real-time weather measurements in areas without prior weather infrastructure, overcoming the obstacles of centralized planning, procurement and maintenance model national weather organizations have to follow.

With over 5,000 stations in more than 80 countries our network provides unparalleled coverage and real-time forecasts. Our web3-native data, digitally signed and stored on Filecoin, serves as the foundation for on-chain weather protection and parametric weather insurance protocols.

Join us at WeatherXM and help build the future of weather monitoring. Together, we'll transform weather data into a valuable asset and make a lasting impact on the world.

About the role:

We are looking for an ambitious and experienced B2B Marketer to spearhead the marketing efforts for our weather related products. This critical role will be instrumental in driving the company's growth and expanding our market presence. The ideal candidate will have a proven track record of success in B2B marketing, a deep understanding of the weather or related ecosystems, and a passion for leveraging innovative technologies to create impactful marketing strategies.

Responsibilities:

  • Helping build our data growth playbook, engage in product exploration and run growth sprints.
  • Developing and implementing comprehensive B2B marketing strategies to promote WeatherXM's weather data products.
  • Conduct market research and analysis to understand industry trends, customer needs, and the competitive landscape in the weather data sector.
  • Enhancing brand awareness, and generating demand among business clients.
  • Collaborating with the sales and product development teams to align marketing efforts with business objectives and growth strategies.
  • Managing and optimizing digital marketing channels, including email marketing, social media, and SEO, to increase visibility and reach.
  • Monitor and analyze marketing performance metrics, report on campaign effectiveness, and make data-driven recommendations to enhance marketing efforts.
  • Collaborating closely with cross-functional teams to shape our marketing strategy and accelerate our growth trajectory.