As Zama’s Growth Marketing Lead, you will be responsible for developing and executing creative strategies to acquire, engage, and retain customers. This role requires a blend of analytical thinking, marketing expertise, and a test-and-learn mindset to optimize growth initiatives across multiple channels.

Key Responsibilities

• Develop and implement growth strategies to drive user acquisition, activation, retention, and revenue growth.

• Design and run rapid experiments to test different growth tactics.

• Analyze data to identify trends and opportunities for optimization.

• Optimize conversion funnels and improve user experience.

• Manage performance marketing campaigns across paid and organic channels (SEO, PPC, social media, email marketing, etc.).

• Work closely with product, marketing, and business development teams to align growth initiatives.

• Develop and execute viral and referral marketing strategies.

• Utilize A/B testing, automation, and personalization to enhance engagement.

• Stay up to date with growth hacking trends and best practices.